Beyoncé's official store is selling an empty wooden crate for $948, and the internet has a lot to say about it.
The product, spotted on the Cowboy Carter merchandise page, appears to be a simple wooden box with no contents — no vinyl, no CD, no exclusive art. Just the box itself, shipped in a plain brown carton, according to photos circulating on social media.
The price point has sparked a wave of reactions, with some fans defending it as a collector's piece while others are calling it out as excessive. One viral post joked, "For $900, Beyoncé better hop out that damn box and lick honey off my…" — a sentiment echoed by many.
But the box isn't the only item drawing scrutiny. The same store is also listing a single birthday candle for $40 and a t-shirt for $75. Fans have begun comparing these prices to other artists' merch, with one post noting, "$75 shirt, $1k box, and $40 for a candle but Taylor is greedy because she wants to sell vinyls and remixes."
The criticism comes amid ongoing discussions about pricing in the music industry, where artists like Taylor Swift have faced backlash for multiple vinyl variants, while Beyoncé's higher-end merch is now being questioned for its value.
As of now, Beyoncé's team has not publicly commented on the pricing. The box remains available for purchase on her official site, though it's unclear how many have sold or if this is part of a limited drop tied to the Cowboy Carter era.
Whether this is a deliberate statement, a luxury collectible, or a misstep, one thing is certain: the conversation around what fans are willing to pay is far from over.